REFRESH YOUR SALES STRATEGY - new training programme.

This new online (4 x 3 hours) FULLY FUNDED* sales training programme will offer you an opportunity to take stock, review and where needed, reset your current sales approach and strategy. It’s been designed to help businesses build back post-pandemic.

Markets, trading conditions and approaches to marketing and sales have significantly changed in many sectors due to the global pandemic. As the world begins to look at re-opening, what does this now mean for your approach to sales?

The sales support programme will help to take a holistic look at the impact of the last 12-18 months and how to develop a refreshed sales approach to drive your business forward. You may have put in place an emergency solution to get you through the initial phases of the pandemic however, moving forward you might need to rethink and refresh your approach.

The online sessions will cover the following topic areas:

S1: REVIEW CURRENT BUSINESS OBJECTIVES

• What’s working and what needs to change?

• How to analyse your current marketplace?

• PESTEL + SWOT analysis
  

S2: SALES CYCLE FRAMEWORK AND CUSTOMER PROFILING

• The profitable 5 Steps sales process.

• Who is your ideal customer? Have you got too many bad customers?

• Brand positioning and value proposition. Where do you sit and fit?
  

S3: SALES SKILLS, PSYCHOLOGY AND SALES PROCESSES

• The 6 cylinders of selling model. Are you firing on all cylinders?

• Sales skills and objection handling. What skills do you need to work on?

• Sales person v sales professional. How do you develop a team of sales professionals?
  

S4: SALES MODELS, CLIENT REFERRALS AND SALES METRICS  

• Sales metrics; what matters? Where are you losing sales?

• Client referrals, testimonials and upsells. Adding value after you’ve done the hard work.

• Putting together your new sales strategy. Key actions and takeaways.

*We currently have some fully funded places on offer for Greater Manchester SME’s who employ 5 or more staff, T/O £100K+ and want growth. Get in touch andrew@knowanddo.com to see if you qualify. (NB. The funding is via the Business Growth Hub and they will confirm eligibility for the programme.)

WORKSHOP Dates for the 2021 fundED SALES programme are:

S1: July 7th    2pm-5pm

S2: July 14th   2pm-5pm

S3: July 21th   2pm-5pm

S4: July 28th 2pm-5pm

This sales programme is being delivered in partnership with the GC Business Growth Hub in Greater Manchester.

PLACES ARE LIMITED, SO IF THIS IS OF INTEREST COMPLETE THE FORM BELOW NOW OR CONTACT ANDREW@KNOWANDDO.COM OR CALL 0161 280 4567

Testimonials from previous attendees on our sales courses.

‘Lots of value. Very polished delivery and great for diving into questions.’

‘Fantastic event presented and delivered by someone who knows his stuff. It gives me a lot to think about going forward.’

‘Very worthwhile event, a great deal to be achieved and gained.’

Photo credit Isaac Smith on Unsplash

Peer Network Groups For Greater Manchester

Peer Networks is a peer-to-peer networking programme for SMEs that is aimed at Greater Manchester leaders and is fully funded – so is offered at no cost to eligible businesses.

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Know and Do are proud to support the Peer Networks programme and we are actively looking to recruit leaders from business, charity and not-for-profit organisations that meet the eligibility criteria.

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Why Peer networks?

Leaders of SMEs have specific needs and challenges caused by the impact of Covid-19 pandemic. We want to bring together leaders in a safe space to discuss with peers how they can survive, thrive and emerge with new ways of working to better support clients moving forward in what will continue to be an uncertain and volatile marketplace for the next 12-24 months.

Know and Do will be facilitating the sessions and supporting those involved. We have extensive experience and understanding of the needs of the sector and supporting business change.

Although the programme comes at no cost to you it’s important you can commit to attend all sessions to maximise the impact of the support at this time. The first programme started in December and is now full but we have just been awarded a second programme starting January and finishing in March 2021.

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Benefits of the programme

Peer Networks creates a diverse cohort of leaders who collaboratively work through common business issues.

Through interactive action learning, you can share your own challenges, gain and reflect on valuable feedback and implement practical solutions to overcome them.

By completing Peer Networks, you will:

• Overcome business challenges and recognise and act on new opportunities

• Build a trusted network of connections to support you now and in the future

• Improve your long-term personal and business performance

Andrew Ramwell explains our peer network programme

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Who is it for?

We are looking for up to 11 leaders who can commit to attend 6 x 3 hour peer to peer sessions to help them reflect and review.

Peer Networks is designed for business leaders, including charities who want to grow and develop their organisation for future success. The programme is available to any SME business or charity that has:

• Operated for at least one year;

• At least five employees;

• A turnover of at least £100,000 (prior to Covid-19);

• An aspiration to improve;

• Be based within the Greater Manchester boundary.

And ideally has the potential to scale up or export, or is exporting already.

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Apply Now

If you’d like to apply or find out more information about the criteria please contact:

Andrew Ramwell andrew@knowanddo.com

Bernard Clarke Bernard@knowanddo.com

Telephone 0161 280 4567

Twitter @enablingsuccess

The provisional dates for the next Action Learning meetings are 9am-12noon:

• 14th & 28th January 2021

• 11th & 25th February 2021

• 11th & 25th March 2021

Plus a 1-to-1 coaching session for each participating leader booked in March

Birmingham Business Boost

We are delighted to have been commissioned by the BSEEN project to support start-up entrepreneurs in the Birmingham City Region.

After a competitive tender process Know+Do was chosen to deliver the start of each BSEEN Boot Camp, outlining and inspiring new business owners to make an effective plan.

Bernard Clarke began the work on 9th September with 50 eager founders and we will be providing the training to six more cohorts over the life of the current business start-up programme. Using our own template and lots of examples he inspired the cohort to explore their plans and test their ideas. They now move onto further specialist training in finance, marketing, sales and mindset.

BSEEN is a European funded initiative, offerring an intensive 5-day Boot Camp and year long mentor support programme to eligible new businesses; they can also provide free office space and start-up grants. To find out more about BSEEN visit their website.

Tuesday Takeaway Talks

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Book your free place on eventbrite

At Know+Do we understand that your business is more than just a place of work it is somewhere your talents, ambitions and passions can thrive.

As a way of supporting the Manchester business community we have teamed up with a local co-working provider, Work.Life, to create the Tuesday Take Away Talks starting on 9th July 2019.

Every second Tuesday in the month we will hold a ‘Tuesday Take Away Talk’ from 5 to 7pm in Work.Life's excellent new co-working space in the centre of Manchester. The evening includes a short inspirational talk from Know and Do on leading and managing a business and then will be open to questions and discussion from attendees.

All session are held in the ground floor lounge area of Work.Life Manchester, they are presented in an informal, relaxed and engaging style to give real value to attendees. There is no charge for attending and refreshments will be provided but as places are limited booking in advance is required. The evenings are a great way to meet other business leaders after work.

The first talk topic will be:

9th July - What is your business achieving and why?
Successful businesses can clearly articulate a purpose to their work and values that they subscribe too; this creates the space for great leadership to inspire others to work with you. In this session, we’ll share examples of clear purpose and values enabling companies to achieve success. We’ll give you a way to measure your business, your approach and how you inspire the people around you to work with you.

Future talk topics are:

• 13th August - The great, the tough and the messy of leading a team! Top tips on how to lead a team and get high performance from your colleagues.

• 10th September - Turnover is vanity, profit is sanity. Growth is not always a good thing unless it is carefully managed, so to help we will share ways to plan for a profitable business.

• 8th October - Who wants to buy your products and services? No business can sell to 'everyone', by taking the time to learn ways to segment and study your customers you can be smarter with your marketing.

• 12th November - 10 smart ways to market your business. Tonight we will map out practical ways a business leader can coordinate and measure their marketing efforts,

• 10th December - Why are we terrified of closing the deal? Sales can be a frightening phrase to many people in business. Our experienced team will explain techniques we can all use to build our confidence in selling.

Remember, you can book for one talk or sign up to come to them all!

Delegation for Directors, 17th July

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When you are leading a company, whatever its size, learning how to delegate well improves the performance of the business. Whether you are sharing tasks with colleagues, establishing a new process or outsourcing a role, clear communication of what you need done is vital. Delegation is an art and as a great leader you will want your people to reach their potential; this seminar will inspire you to continue that path.

To share techniques and ideas on delegation for directors Bernard Clarke, Know+Do will be leading a free insight workshop for the Institute of Directors on 17th July 2019 in central Manchester from 8.30-10am.

‘Delegation for Directors’ will provide practical techniques to review your delegation skills and set clear instructions for others including topics such as: great questions, clarity of expectations, effective communication and how to utilise motivation.

The seminar will be interactive and engaging, with attendees asked to share their knowledge and expertise. Using examples of great practice the session will give you templates to re-use and share in your business.

Attendance is free with advanced booking required via the IoD North West team: https://www.iod.com/events-community/events/event-details/eventdateid/15439