SME

Aligning Sales and Marketing: A Blueprint for Solopreneur Success.

Aligning Sales and Marketing: A Blueprint for Solopreneur Success.

As a small business, how do you align your sales and marketing functions to work together to grow your business? This is a crucial area that too many people get wrong. In this article, we offer you some quick tips and practical advice to help you improve your approach. Comments welcome.

Unlocking Sales Success: Strategies for Small Businesses

Unlocking Sales Success: Strategies for Small Businesses

Here’s a question for you -  Are you ready to take your small business to the next level and unlock the door to sales success? In my experience most business owners answer “Yes, of course”, but then go straight back to being stuck in their business.

In this article, I’ll offer you some powerful strategies that can help you take your business to the next level. Read on.

REFRESH YOUR SALES STRATEGY - new training programme.

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This new online (4 x 3 hours) FULLY FUNDED* sales training programme will offer you an opportunity to take stock, review and where needed, reset your current sales approach and strategy. It’s been designed to help businesses build back post-pandemic.

Markets, trading conditions and approaches to marketing and sales have significantly changed in many sectors due to the global pandemic. As the world begins to look at re-opening, what does this now mean for your approach to sales?

The sales support programme will help to take a holistic look at the impact of the last 12-18 months and how to develop a refreshed sales approach to drive your business forward. You may have put in place an emergency solution to get you through the initial phases of the pandemic however, moving forward you might need to rethink and refresh your approach.

The online sessions will cover the following topic areas:

S1: REVIEW CURRENT BUSINESS OBJECTIVES

  • What’s working and what needs to change?

  • How to analyse your current marketplace?

  • PESTEL + SWOT analysis

S2: SALES CYCLE FRAMEWORK AND CUSTOMER PROFILING

  • The profitable 5 Steps sales process.

  • Who is your ideal customer? Have you got too many bad customers?

  • Brand positioning and value proposition. Where do you sit and fit?

S3: SALES SKILLS, PSYCHOLOGY AND SALES PROCESSES

  • The 6 cylinders of selling model. Are you firing on all cylinders?

  • Sales skills and objection handling. What skills do you need to work on?

  • Sales person v sales professional. How do you develop a team of sales professionals?

S4: SALES MODELS, CLIENT REFERRALS AND SALES METRICS  

  • Sales metrics; what matters? Where are you losing sales?

  • Client referrals, testimonials and upsells. Adding value after you’ve done the hard work.

  • Putting together your new sales strategy. Key actions and takeaways.


*We currently have some fully funded places on offer for Greater Manchester SME’s who employ 5 or more staff, T/O £100K+ and want growth. Get in touch andrew@knowanddo.com to see if you qualify. (NB. The funding is via the Business Growth Hub and they will confirm eligibility for the programme.)



WORKSHOP Dates for the 2021 fundED SALES programme are:

S1: July 7th    2pm-5pm

S2: July 14th   2pm-5pm

S3: July 21th   2pm-5pm

S4: July 28th 2pm-5pm

This sales programme is being delivered in partnership with the GC Business Growth Hub in Greater Manchester.

 

PLACES ARE LIMITED, SO IF THIS IS OF INTEREST COMPLETE THE FORM BELOW NOW OR CONTACT ANDREW@KNOWANDDO.COM OR CALL 0161 280 4567


Testimonials from previous attendees on our sales courses.

‘Lots of value. Very polished delivery and great for diving into questions.’

‘Fantastic event presented and delivered by someone who knows his stuff. It gives me a lot to think about going forward.’

‘Very worthwhile event, a great deal to be achieved and gained.’


Photo credit Isaac Smith on Unsplash