Customer Acquisition in 2023

Something that comes up a lot in sales related conversations with clients and business owners is customer acquisition. Whatever the market conditions, I’d like to share some basics tips that will help you improve your customer acquisition.

1. Define your target customer: Knowing who you are trying to reach will help you tailor your marketing efforts and make them more effective.

2. Create a strong value proposition: This is the promise of value or benefit you make to your customers. Make sure it is clear, compelling, and differentiates you from your competitors.

3. Improve your website: Your website is often the first point of contact with potential customers. Make sure it is well-designed, easy to navigate via desktop or mobile, up to date and has clear calls to action.

4. Use social media: Social media platforms can be a great way to connect with potential customers and build brand awareness. Be active in sharing value.

5. Offer excellent customer service: Treating your customers well can help improve loyalty and encourage word-of-mouth referrals. Just do what you say you’ll do and that will wow most customers.

6. Experiment with different marketing channels: There are many ways to reach potential customers, including online advertising, email marketing, content marketing, and more. Try different channels to see what works best for your business.

Finally, think through the type of customer you want. You don’t want all customers. You want customers that understand the value of what you do, will promote you and make you feel better for having them onboard.

We’re here to help you on your business journey in 2023. Get in touch to discuss how we can help you have more fun, generate more profit and enjoy your business. andrew@knowanddo.com

Success Formula Video Viewpoint

Our co-founder, Andrew Ramwell, was asked by MMC Learning to share Jack Canfield’s Success Formula. You can watch Andrew explain EVENT + RESPONSE = OUTCOME in this 5 minute video.

Andrew uses E+R=O with clients to examine their expectations and improve results. The psychology behind the formula means it is an important technique leaders can learn to better manage disruption, unexpected circumstances or challenging situations.

If you want to discuss the contents of the video with Andrew further, contact him direct on 07507 327993 / andrew@knowanddo.com.

MMC Learning is an internationally connected business that delivers online marketing and management qualifications. They are accredited as a CMI and CIM study centre and operate in partnership with Manchester Metropolitan University.

REFRESH YOUR SALES STRATEGY - new training programme.

This new online (4 x 3 hours) FULLY FUNDED* sales training programme will offer you an opportunity to take stock, review and where needed, reset your current sales approach and strategy. It’s been designed to help businesses build back post-pandemic.

Markets, trading conditions and approaches to marketing and sales have significantly changed in many sectors due to the global pandemic. As the world begins to look at re-opening, what does this now mean for your approach to sales?

The sales support programme will help to take a holistic look at the impact of the last 12-18 months and how to develop a refreshed sales approach to drive your business forward. You may have put in place an emergency solution to get you through the initial phases of the pandemic however, moving forward you might need to rethink and refresh your approach.

The online sessions will cover the following topic areas:

S1: REVIEW CURRENT BUSINESS OBJECTIVES

• What’s working and what needs to change?

• How to analyse your current marketplace?

• PESTEL + SWOT analysis
  

S2: SALES CYCLE FRAMEWORK AND CUSTOMER PROFILING

• The profitable 5 Steps sales process.

• Who is your ideal customer? Have you got too many bad customers?

• Brand positioning and value proposition. Where do you sit and fit?
  

S3: SALES SKILLS, PSYCHOLOGY AND SALES PROCESSES

• The 6 cylinders of selling model. Are you firing on all cylinders?

• Sales skills and objection handling. What skills do you need to work on?

• Sales person v sales professional. How do you develop a team of sales professionals?
  

S4: SALES MODELS, CLIENT REFERRALS AND SALES METRICS  

• Sales metrics; what matters? Where are you losing sales?

• Client referrals, testimonials and upsells. Adding value after you’ve done the hard work.

• Putting together your new sales strategy. Key actions and takeaways.

*We currently have some fully funded places on offer for Greater Manchester SME’s who employ 5 or more staff, T/O £100K+ and want growth. Get in touch andrew@knowanddo.com to see if you qualify. (NB. The funding is via the Business Growth Hub and they will confirm eligibility for the programme.)

WORKSHOP Dates for the 2021 fundED SALES programme are:

S1: July 7th    2pm-5pm

S2: July 14th   2pm-5pm

S3: July 21th   2pm-5pm

S4: July 28th 2pm-5pm

This sales programme is being delivered in partnership with the GC Business Growth Hub in Greater Manchester.

PLACES ARE LIMITED, SO IF THIS IS OF INTEREST COMPLETE THE FORM BELOW NOW OR CONTACT ANDREW@KNOWANDDO.COM OR CALL 0161 280 4567

Testimonials from previous attendees on our sales courses.

‘Lots of value. Very polished delivery and great for diving into questions.’

‘Fantastic event presented and delivered by someone who knows his stuff. It gives me a lot to think about going forward.’

‘Very worthwhile event, a great deal to be achieved and gained.’

Photo credit Isaac Smith on Unsplash