Business

How to do a 'set/reset' for your business.

How can you do a simple business 'Set/Reset'? ๐Ÿค”

Today is both the start of Q2 for 2025 ๐Ÿ“ˆ and April Fools' Day ๐Ÿ˜‚ (although with the news the way it is, the April Fools' headlines are getting harder to spot).

The question to ask as we go into Q2 is not whether you'll get through the quarter, but what you want to get from it? Where do you want to be at the start of Q3?

You have to be aware of where you're going to make sense of how and what you can control. ๐Ÿงญ

There's a lot of negative narrative in the business press at the moment and it's easy to fall prey to it, unless you've got a clear view on what you can focus on instead.

Too many people fall into the trap of focusing externally, instead of adopting an internal locus on control. This is easily picked up in the language people use and their outlook. The former think things mainly happen to them and they have little control over that, and the latter make things happen for themselves. They steer a different course. โ›ต

The burning question then is - Are you clear about what you want to get from the next 12 weeks? โณ๐Ÿ“Š

The answer we come across far too often is "not really". Alongside comments like "We've a rough idea....; we don't know what the markets will do....; we're waiting to see what the budget says....; the impact of tariffs....; it's outside of our control we just respond...." ๐Ÿคž๐Ÿ€

That's energy sapping, not much fun, and feels very uninspiring.

We've built a really simple framework for doing a quick 'set/reset' with our clients. ๐Ÿ“ˆ

These are short interventions, where we get a snapshot of where they are now (current state) and where they'd like to be 3 months from now (desired future state). ๐Ÿ… (See the model below).

We add a lot more detail to help reflect on the current state and how clients feel about it. This normally highlights the lack of suitable and varied metrics that help to reveal whatโ€™s going on. You need to know much more than just turnover and profit.

It's much easier to fully commit yourself when you know where you're going, how you think you'll get there, and what you'll get from being there. ๐Ÿ˜ƒ

As the diagram below shows that doesn't mean it's all plain sailing. There may well be challenges, but it's much easier to cope with them if you're clear on the journey, and if you've someone to guide you. Ask anyone who drives the M25 regularly detours or unexpected incidents occur. Itโ€™s how we prepare for and react to these that makes the difference.

We work alongside clients in 3 month sprints that build the vision for their Desired Future State and the processes and systems to support their journey. ๐Ÿค ๐Ÿ“ˆ We hold them accountable and share others models and tools that help to build their skills and knowledge. Ultimately, these lay a solid foundation for a 2-3 year plan to start to emerge focusing on the Vision, Implementation and Priorities as below. This can then help to launch or relaunch the business and enhance its profitability. ๐Ÿš€

One page business plan

Let us help you get the most out of your next quarter and/or reset your business planning. Get in touch to see how we can support you.

Customer Acquisition in 2023

Something that comes up a lot in sales related conversations with clients and business owners is customer acquisition. Whatever the market conditions, Iโ€™d like to share some basics tips that will help you improve your customer acquisition.

  1. Define your target customer: Knowing who you are trying to reach will help you tailor your marketing efforts and make them more effective.

  2. Create a strong value proposition: This is the promise of value or benefit you make to your customers. Make sure it is clear, compelling, and differentiates you from your competitors.

  3. Improve your website: Your website is often the first point of contact with potential customers. Make sure it is well-designed, easy to navigate via desktop or mobile, up to date and has clear calls to action.

  4. Use social media: Social media platforms can be a great way to connect with potential customers and build brand awareness. Be active in sharing value.

  5. Offer excellent customer service: Treating your customers well can help improve loyalty and encourage word-of-mouth referrals. Just do what you say youโ€™ll do and that will wow most customers.

  6. Experiment with different marketing channels: There are many ways to reach potential customers, including online advertising, email marketing, content marketing, and more. Try different channels to see what works best for your business.

Finally, think through the type of customer you want. You donโ€™t want all customers. You want customers that understand the value of what you do, will promote you and make you feel better for having them onboard.

Weโ€™re here to help you on your business journey in 2023. Get in touch to discuss how we can help you have more fun, generate more profit and enjoy your business. andrew@knowanddo.com

Success Formula Video Viewpoint

Our co-founder, Andrew Ramwell, was asked by MMC Learning to share Jack Canfieldโ€™s Success Formula. You can watch Andrew explain EVENT + RESPONSE = OUTCOME in this 5 minute video.

Andrew uses E+R=O with clients to examine their expectations and improve results. The psychology behind the formula means it is an important technique leaders can learn to better manage disruption, unexpected circumstances or challenging situations.

If you want to discuss the contents of the video with Andrew further, contact him direct on 07507 327993 / andrew@knowanddo.com.

MMC Learning is an internationally connected business that delivers online marketing and management qualifications. They are accredited as a CMI and CIM study centre and operate in partnership with Manchester Metropolitan University.