Something that comes up a lot in sales related conversations with clients and business owners is customer acquisition. Whatever the market conditions, I’d like to share some basics tips that will help you improve your customer acquisition.

Define your target customer: Knowing who you are trying to reach will help you tailor your marketing efforts and make them more effective.
Create a strong value proposition: This is the promise of value or benefit you make to your customers. Make sure it is clear, compelling, and differentiates you from your competitors.
Improve your website: Your website is often the first point of contact with potential customers. Make sure it is well-designed, easy to navigate via desktop or mobile, up to date and has clear calls to action.
Use social media: Social media platforms can be a great way to connect with potential customers and build brand awareness. Be active in sharing value.
Offer excellent customer service: Treating your customers well can help improve loyalty and encourage word-of-mouth referrals. Just do what you say you’ll do and that will wow most customers.
Experiment with different marketing channels: There are many ways to reach potential customers, including online advertising, email marketing, content marketing, and more. Try different channels to see what works best for your business.

Finally, think through the type of customer you want. You don’t want all customers. You want customers that understand the value of what you do, will promote you and make you feel better for having them onboard.

We’re here to help you on your business journey in 2023. Get in touch to discuss how we can help you have more fun, generate more profit and enjoy your business. andrew@knowanddo.com