Values is a widely used term but the most successful businesses know that having values and living them is a way to build loyalty with customers. That process starts with marketing that should not make purchasing from your company difficult.
Are You Selling to Yourself?
StartUps Don’t Need GrownUps to Succeed
Starting a business presents an amazing opportunity filled not only with hard work, risks and challenges but also potential freedom and satisfaction that you cannot get from being an employee. To be successful as a business owner one needs to adjust to being the decision maker even when there is no 'right' or 'wrong' choice.